Advertising
The Right Choice for your Marketing Needs
Since 2006, CityLink has offered advertising services that offer a variety of packages to suit the marketing needs of any size business across various industries.
Many people consider vehicle wraps an effective advertising medium due to the number of potential impressions that can be made. CityLink offers yearly advertising on most of its vehicles with a total of 19 bus routes, 12 weekdays and 7 weekends. Any business can be sure that their target markets have been reached.
CityLink travels a total of 1,000,000 miles a year and an average of 73,000 miles a month across the 110.6 square miles of the City of Abilene. CityLink also provides monthly transportation for over 35,000 Abilene citizens on the bus routes alone.
Vehicle Advertising Benefits
Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower cost per thousand impressions (CPM) than any other form.
- American Trucking Association Study
- Cox Communications/Eagle Research
Mobile ads boost name recognition 15 times greater than any other form of advertising - European Outdoor Advertising Association
Nearly 30% of Mobile Outdoor "Viewers" indicate that they base a buying decision on the ad they see - Outdoor Advertising Association of America
Vehicle advertising generates 2 1/2 times more attention than a static billboard - Perception Research Services
Mobile billboards resulted in an increase in sales of 107% vs. a 54% increase for static billboards - Product Acceptance and Research, Inc.
Car wraps and television ads are viewed as the most memorable mediums
Packages & Pricing
CityLink has various package options available for small, new, or established businesses that want to expand in the Abilene community. There is an installation fee through our partners, SignTEX, that includes a custom ad design and installation. There us no maximum contract length, but we do request a 30-day lead time for design and installation.
Paratransit Vehicles
| Wrap | Square Feet | Monthly Cost |
|---|---|---|
| Full Wrap | 285 | $640 |
| Tail | 54 | $240 |
CityLink Buses
| Wrap | Square Feet | Monthly Cost |
|---|---|---|
| Full Wrap | 463 | $800 |
| Full Side | 210 | $400 |
| King Kong | 76 | $320 |
| Full Tail | 54 | $240 |
| Kong | 26 | $200 |
| Small Tail | 22 | $180 |
Vehicle Advertising Reach
How many potential customers will be exposed to my ad?
- According to the Outdoor Advertising Association, one vehicle wrap can generate between 30,000 to 70,000 impressions daily
Who will see my ad?
- Whether targeted to pedestrians or vehicle passengers, vehicle media has the power to reach mobile consumers. Particularly by reaching consumers who receive less exposure from traditional channels such as print or broadcast (Arbitron Corporation).